Jay-Z launches into the marijuana business because the model's chief strategist, in partnership with a producing firm of California hashish.
The rapper mentioned in a press release Tuesday that he has signed a multi-year contract with Caliva, based mostly in San Jose, California. His function shall be to steer the artistic course, outreach efforts and model technique.
Jay-Z additionally desires to extend the financial participation of individuals coming back from incarceration by means of coaching and improvement of the workforce.
The rapper calls Caliva "the most effective companions of this firm".
Caliva operates a farm and two shops in Northern California. It additionally distributes its branded merchandise in about two dozen different stores within the state.
NFL legendary enterprise capital agency Joe Montana participated in a $ 75 million funding in Caliva earlier this 12 months.